Lurkx
An exposure intelligence workspace for searching breach data, threat feeds, and exposed credentials, then pivoting across related entities without losing context.
- Exposure search
- Live feeds
- Entity pivots
Independent web designer and developer
A clear website for the work you are already doing.
I turn the photos, services, and practical details you already have into a focused home on the web. Built for independent businesses that need one useful place for customers to understand the work and get in touch.
Built for
Ecommerce, local services, makers, and independent teams.
One point of contact
The same person handles the first draft, the build, and the launch.
Current archive
55 distinct builds, including 49 working demos on this domain.
Selected work
A full product, plus focused websites for independent businesses.
Lurkx shows the product side of the work. The sites below show how those design and engineering decisions translate to smaller business needs.
Sparkle & Shine Pet Grooming
A warm, appointment-first site built around real grooming work and a direct WhatsApp path.
View live site
Bannon Woodworks
A product-led site where material, process, and custom work carry the story.
View live site
McGreal Landscaping & Groundworks
A direct service site that makes coverage, capability, and quote requests clear.
View live site
Gallagher Event & Party Hire
An image-led event hire site with a simple route from browsing to enquiry.
View live site
Donegal School of Shotokan Karate
A local academy site focused on place, practice, and a clear first contact.
View live site
Every Last Detail NI
A mobile detailing site that puts the service area and recent work first.
View live siteInteractive concepts
49 working demos. 55 distinct builds across the portfolio.
Test ecommerce flows, campaign planning, local-service journeys, and browser tools. Every form and checkout is safe to use.
Built around public problems
Five current complaints turned into working software.
Each tool cites the discussion that prompted it and works without an account.
Profit hidden behind revenue
Margin Mirror
Calculates contribution profit, POAS, and break-even acquisition cost after product cost, shipping, fees, ads, and expected returns.
Catalog errors found after submission
Feed Fixer
Checks product CSV data for missing fields, malformed prices, bad links, duplicate IDs, and unsupported availability values.
Campaign names split across reports
UTM Registry
Constrains source and medium values, builds tagged links, catches exact duplicates, and exports a shared campaign record.
Shipping appears too late
Checkout Clarity
Measures the gap between the early price and final estimate, then writes shipping-threshold copy for the product page or cart.
Bulk review without manual control
Alt Text Queue
Loads HTML locally, finds missing, generic, short, and repeated alt text, preserves manual edits, and exports patched markup or CSV.
Full archive
Browse every directory.
49 demos
No matching demos
Clear the search or choose another category.
Some selected builds are independent concepts created from public business information. Open the interactive demo collection.
Ecommerce SEO
Search work should survive a calculator.
I do not promise a ranking. I build the technical base, map useful searches to real pages, and forecast the business result from visible assumptions.
01
Make the site understandable
Clear page structure, unique titles, canonical URLs, crawlable links, structured data, image descriptions, a sitemap, and layouts that work on small screens.
Google’s developer guidance02
Model the commercial case
Traffic is useful only when the assumptions connect query demand to visits, conversion, order value, and contribution profit.
Expected visitsmonthly searches × projected click rate
Expected revenuevisits × conversion rate × order value
Contribution checkrevenue × contribution margin − program cost
Approach
Start with what is true, then make it easy to understand.
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01
Review what already exists
Services, photos, reviews, contact details, and the questions customers ask most.
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02
Shape a useful first draft
The page structure and words come before decoration, so every section has a job.
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03
Design and build together
The visual direction is developed in the browser and checked on real screen sizes.
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04
Launch somewhere you control
Domain, hosting, mobile checks, and a clean handoff without a page builder lock-in.
About
One person from the first idea to the working site.
I am Alen Christen, an independent designer and software builder. I work across the page structure, copy, visual system, and code, so decisions do not get lost between separate teams.
My wider work includes product and security software. For local-business sites, the goal stays practical: make the business easier to understand and easier to contact.
Start a conversation
Have a business in mind?
Send the business name and the one thing the website should help customers do. I will reply personally.